Website Inspirations

For the past few months, I've been collecting images of websites that I really liked the design of to use as inspiration for my own. I forgot to add them before I showed my finished site, but here they are now!

 

I really liked the blog feel of this one and how the right side of the site stayed present no matter what page you were on, giving the user constant information about the project.

 

 The cardboard effect here worked really nicely and was still professional.

 

I liked the clean, minimalist feel of this one and the multiple points of navigation.

 

I thought this site had the perfect mix of hand-made textures and ease of use.

 

Loved the hand-drawn typeface that acted as the header.

 

The color scheme on this one was really strong and the light feel of site is very fresh.

 

Great textures here with a distinct hand-drawn logo and navigation.

 

I liked the laid-back nature of this and the personal feel, that you really get to know him just by glancing at the homepage.

 

I liked the top navigation here and the simple three column layout.

 

I really like the header image on this one and the bulletin board feel of the whole site. It was very cohesive.

 

 This site is very fresh and bright and friendly with a nice layout.

New Website Drafts

After making the stop-motion animation, I was inspired by the hand-made look and textures that paper created. I attempted to work that look into the website for FYF. After much frustration, I just wasn't feeling it. I felt that it wasn't universal enough and some markets wouldn't respond to it so I went back to the drawing board and came up with something much more streamlined and clean, but still incorporated a few hand-made aspects (ie. logotype and header image). I'm very pleased with the final result and I think it works well to tie everything together and still appeal to a larger market.

 

First Draft with Wordpress.com

 

Second Draft with Blogger

 

Third Renewed Draft with Wordpress.com

 

New Layout with Wordpress.org

 

Final Layout with Wordpress.org!

Customer List

Customer List

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Website Drafts for FYF

I have been working on expanding the brand image by trying out different web compositions. These are three current drafts.

Elevator Pitch

To Alex Goad:
Are you interested in transforming the industrialized world and making it a better place? About 25% of the UK population are trying to loose weight and be healthier, which is a staggering 15 million people. Most of them, however, will fail to reach their goals and the continued consumption of meat is partially to blame. The online service I have created, called FlexYourFood, promotes a flexitarian diet while providing free recipes, online support, and loads of information about food production to facilitate a community. When can I meet with you again to discuss this opportunity further?

To Anne Hathaway:
Are you interested in encouraging thousands of people to eat less meat? Approximately 10% of the UK population, which is 6 million people, are interested in reducing their meat intake to become healthier and to become more environmentally friendly. However, they are not interested in the limitations of and possible stereotypes associated with vegetarianism, but aren't aware of any other options. The online service I have created, called FlexYourFood, promotes a flexitarian diet while providing free recipes, online support, and loads of information about food production to facilitate a community. When can I meet with you again to discuss this opportunity further?

Digital Logo Drafts

After sketching out concepts for a "logo", I took to my computer to digitalize them and see how everything looked. Some, I was quite happy with and others, not so much.

These last two, I think, are going to be the final look of the FYF mission. YEY!

Name and Logo Development

I began the development of the brand in the most obvious way, by finding a name. After doing word association and brainstorming, I've settled on "Flex Your Food" as the name because it explains what the brand is about, it's easy to spell and pronounce, and it has a positive connotation, all of which are aspects I believe to be crucial to a successful name. After that, I began development on a logo and visual system, as seen below. I tried to sketch out as many different incarnations as possible.

Exploratory Design Presentation

Exploratory Design Presentation: Part One

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Exploratory Design Presentation: Part Two

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Design Brief

Design Brief

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Design Plan

Design Plan

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My Masters Project

Brief Presentation

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Brief Presentation: Notes

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Overview of Research

Analysis

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Analysis: Notes

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Method Three

Technique

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Technique: Notes

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Method Two

Competition

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Competition: Notes

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Method One

Target Market

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Target Market: Notes

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Great Campaigns: (RED)

(RED) is a global campaign aimed at eliminating AIDS in Africa. It has recruited massive companies such as Apple, Nike, Starbucks, Gap, etc. to produce a (RED) line of products. When a consumer buys one of these products, 50% of the profits go directly to The Global Fund who uses the money to finance HIV/AIDS health programs in Africa. Since its launch in 2006, (RED) has raised over $150 million for The Global Fund, which has helped over 5 million people. This is an incredibly successful campaign, with everything I hope to achieve in my own, such as the strong brand image, widespread acceptance, and a great cause to bring attention to.

 

Great Campaigns: I Want My MTV!

MTV was launched in 1981 and was very far from being a staple channel with cable networks, as it is worldwide today. This magnitude was reached by many advertising campaigns, the first, and most notable, was their "I Want My MTV!" campaign which began in 1983. The channel hired music stars of the time to appear in commercials encouraging the young viewers to contact their local cable company and demand they add MTV. The celebrities included Billy Idol, Madonna, Michael Jackson, David Bowie, and The Police, just to name a few.



The campaign resulted in MTV becoming one of most watched channels in the world90 and the phrase "I Want My MTV" is a saying as much a part of the eighties as "radical, dude!".

Great Campaigns: Obama's 2008 Presidential Campaign

President Obama's election campaign was arguably the most successful presidential campaign in history, utilizing every online resource possible. He was the first presidential candidate to do so, especially in such an effective manner. "The integration of technology into the process of field organizing … is the success of the Obama campaign," says Sanford Dickert, who worked as John Kerry’s chief technology officer for the 2004 campaign. "But the use of technology was not the end-all and be-all in this cycle. Technology has been a partner, an enabler for the Obama campaign, bringing the efficiencies of the internet into the real-world problems of organizing people in a distributed, trusted fashion." The online communities provided a platform for people to find other supporters and get together to campaign for Obama. This sort of self-organization was truly a first in American history.

As you can see, his logo and website were integral to his campaign front and could be seen everywhere. Anything that Obama put forth to the public had a uniform look that fit with the rest of the campaign.

This is what is currently on Obama's website; he has kept up his online presence in every forum possible.

New Direction

Alright. I haven't posted anything in awhile because I wanted to sit back and really have a good think about my project. I've decided that while I still want to pursue animation, it's going to only be a part of a large scale campaign revolving around the encouragement of less meat consumption. This will most likely encourage a flexitarian diet, which means following a mostly vegetarian diet but occasionally including meat.

The brand identity of the campaign will be the main aspect of my project as it is crucial to its success. It must be distinctive and memorable. I will most likely be concentrating on building a strong presence online so as to reach the maximum amount of people. I am hoping to extend the campaign to include merchandise such as shirts, stickers, buttons, etc. This will aim to encourage and strengthen brand/flexitarian pride while building a recognizable community.

For more info on flexitarian diets:
http://www.telegraph.co.uk/health/3459737/The-new-vegetarianism-introducing-the-flexitarian.html

"Gone Fishin"

There were some flaws created in the conversion process but overall I'm pretty happy with it.