Great Campaigns: (RED)

(RED) is a global campaign aimed at eliminating AIDS in Africa. It has recruited massive companies such as Apple, Nike, Starbucks, Gap, etc. to produce a (RED) line of products. When a consumer buys one of these products, 50% of the profits go directly to The Global Fund who uses the money to finance HIV/AIDS health programs in Africa. Since its launch in 2006, (RED) has raised over $150 million for The Global Fund, which has helped over 5 million people. This is an incredibly successful campaign, with everything I hope to achieve in my own, such as the strong brand image, widespread acceptance, and a great cause to bring attention to.