Great Campaigns: (RED)

(RED) is a global campaign aimed at eliminating AIDS in Africa. It has recruited massive companies such as Apple, Nike, Starbucks, Gap, etc. to produce a (RED) line of products. When a consumer buys one of these products, 50% of the profits go directly to The Global Fund who uses the money to finance HIV/AIDS health programs in Africa. Since its launch in 2006, (RED) has raised over $150 million for The Global Fund, which has helped over 5 million people. This is an incredibly successful campaign, with everything I hope to achieve in my own, such as the strong brand image, widespread acceptance, and a great cause to bring attention to.



Great Campaigns: I Want My MTV!

MTV was launched in 1981 and was very far from being a staple channel with cable networks, as it is worldwide today. This magnitude was reached by many advertising campaigns, the first, and most notable, was their "I Want My MTV!" campaign which began in 1983. The channel hired music stars of the time to appear in commercials encouraging the young viewers to contact their local cable company and demand they add MTV. The celebrities included Billy Idol, Madonna, Michael Jackson, David Bowie, and The Police, just to name a few.



The campaign resulted in MTV becoming one of most watched channels in the world90 and the phrase "I Want My MTV" is a saying as much a part of the eighties as "radical, dude!".

Great Campaigns: Obama's 2008 Presidential Campaign

President Obama's election campaign was arguably the most successful presidential campaign in history, utilizing every online resource possible. He was the first presidential candidate to do so, especially in such an effective manner. "The integration of technology into the process of field organizing … is the success of the Obama campaign," says Sanford Dickert, who worked as John Kerry’s chief technology officer for the 2004 campaign. "But the use of technology was not the end-all and be-all in this cycle. Technology has been a partner, an enabler for the Obama campaign, bringing the efficiencies of the internet into the real-world problems of organizing people in a distributed, trusted fashion." The online communities provided a platform for people to find other supporters and get together to campaign for Obama. This sort of self-organization was truly a first in American history.



As you can see, his logo and website were integral to his campaign front and could be seen everywhere. Anything that Obama put forth to the public had a uniform look that fit with the rest of the campaign.


This is what is currently on Obama's website; he has kept up his online presence in every forum possible.

New Direction

Alright. I haven't posted anything in awhile because I wanted to sit back and really have a good think about my project. I've decided that while I still want to pursue animation, it's going to only be a part of a large scale campaign revolving around the encouragement of less meat consumption. This will most likely encourage a flexitarian diet, which means following a mostly vegetarian diet but occasionally including meat.

The brand identity of the campaign will be the main aspect of my project as it is crucial to its success. It must be distinctive and memorable. I will most likely be concentrating on building a strong presence online so as to reach the maximum amount of people. I am hoping to extend the campaign to include merchandise such as shirts, stickers, buttons, etc. This will aim to encourage and strengthen brand/flexitarian pride while building a recognizable community.

For more info on flexitarian diets:
http://www.telegraph.co.uk/health/3459737/The-new-vegetarianism-introducing-the-flexitarian.html

"Gone Fishin"



There were some flaws created in the conversion process but overall I'm pretty happy with it.

The Seed: Paper Stop-Motion



I really dig the combo of handmade and computer generated and I can't imagine the amount of work this was to produce.

Up: Married Life



I love this scene; it's incredibly poignant yet not a word is said.

Wall-E Short



the personification of both Wall-E and the vacuum are amazing; they both have so much personality.

Sticky Note Animation



so much of this is very personal and intimate, I want to make something this close to the heart.

Sticky Note Stop Motion



love the simplicity of using little squares of colored paper to tell a story

Juno Intro



the photographic quality of the character mixed with the hand-drawn background mixed with the semi-stop motion makes this very unique; I hope to develop this much of a personal style

Chalk Zone



I added this because I adore how the characters can interact with and change the environment around them, very clever.

John Lennon Google Doodle



the simplicity of the black and white line drawings comes to life with the animation

Mixed Media

love how it's a photo of environmental design

subtle and nice

fun use of handwritten text, creates a new shape

another favorite, fun illustration and type

Fun Stuff

love photos with they eyes cut off and love this neck warmer

just a fun chart, simplifying the task of type selection

just so clever

Good Design

love the background texture and the layering of everything

love the screen-printed nature of this, colors mixing on top of each other

love everything about this one- colors, layout, hierarchy

very fresh and clean, very much my style

love that this is a photo of a poster, very clever

the layering of this is great, handwriting mixed with type, b&w mixed with color

another favorite- very clean, great illustrations, only three colors

Layout



love the flow of this and the obvious hierarchy

seems very retro, almost Bauhaus-esque. so simple and elegant

classy and simple, love the subtle illustration


lovely grid, shown with and without guides

Illustration

interesting perspective and nice texture

love how soft all of this is

love the color palette and very strong graphics

very load and attention grabbing

love the overly large text and the bright background

just amazing

one of my favorites, love the playfulness and simple illustration

love the gradients and the hand-made look of this

Typography

great depth, quite eye-catching

interesting dimensionality and use of shadows

I'm a sucker for environmental type

so much movement and sense of gravity


great perspective just within the photo and the type is so modern

pretty certain this one is typeset, meaning they needed at least five passes. alignment is very impressive

type used to create more type

Photography

love the out of focus-ness and how it's basically overexposed

very captivating fashion shot

love the color palette of this one

the slanted horizon line makes this incredibly interesting, especially when contrasted with the straight lines on the left

surreal colors



love the hat

takes something so ordinary and makes it beautiful

love the outer glow of her hair and the complete abstraction of the background
great vertical asymmetry and very enchanting way to capture the subject