Great Campaigns: (RED)

(RED) is a global campaign aimed at eliminating AIDS in Africa. It has recruited massive companies such as Apple, Nike, Starbucks, Gap, etc. to produce a (RED) line of products. When a consumer buys one of these products, 50% of the profits go directly to The Global Fund who uses the money to finance HIV/AIDS health programs in Africa. Since its launch in 2006, (RED) has raised over $150 million for The Global Fund, which has helped over 5 million people. This is an incredibly successful campaign, with everything I hope to achieve in my own, such as the strong brand image, widespread acceptance, and a great cause to bring attention to.

 

Great Campaigns: I Want My MTV!

MTV was launched in 1981 and was very far from being a staple channel with cable networks, as it is worldwide today. This magnitude was reached by many advertising campaigns, the first, and most notable, was their "I Want My MTV!" campaign which began in 1983. The channel hired music stars of the time to appear in commercials encouraging the young viewers to contact their local cable company and demand they add MTV. The celebrities included Billy Idol, Madonna, Michael Jackson, David Bowie, and The Police, just to name a few.



The campaign resulted in MTV becoming one of most watched channels in the world90 and the phrase "I Want My MTV" is a saying as much a part of the eighties as "radical, dude!".

Great Campaigns: Obama's 2008 Presidential Campaign

President Obama's election campaign was arguably the most successful presidential campaign in history, utilizing every online resource possible. He was the first presidential candidate to do so, especially in such an effective manner. "The integration of technology into the process of field organizing … is the success of the Obama campaign," says Sanford Dickert, who worked as John Kerry’s chief technology officer for the 2004 campaign. "But the use of technology was not the end-all and be-all in this cycle. Technology has been a partner, an enabler for the Obama campaign, bringing the efficiencies of the internet into the real-world problems of organizing people in a distributed, trusted fashion." The online communities provided a platform for people to find other supporters and get together to campaign for Obama. This sort of self-organization was truly a first in American history.

As you can see, his logo and website were integral to his campaign front and could be seen everywhere. Anything that Obama put forth to the public had a uniform look that fit with the rest of the campaign.

This is what is currently on Obama's website; he has kept up his online presence in every forum possible.

New Direction

Alright. I haven't posted anything in awhile because I wanted to sit back and really have a good think about my project. I've decided that while I still want to pursue animation, it's going to only be a part of a large scale campaign revolving around the encouragement of less meat consumption. This will most likely encourage a flexitarian diet, which means following a mostly vegetarian diet but occasionally including meat.

The brand identity of the campaign will be the main aspect of my project as it is crucial to its success. It must be distinctive and memorable. I will most likely be concentrating on building a strong presence online so as to reach the maximum amount of people. I am hoping to extend the campaign to include merchandise such as shirts, stickers, buttons, etc. This will aim to encourage and strengthen brand/flexitarian pride while building a recognizable community.

For more info on flexitarian diets:
http://www.telegraph.co.uk/health/3459737/The-new-vegetarianism-introducing-the-flexitarian.html